real-time

Urban Airship is crossing the streams – but in a good way. The mobile tech company announced a solution called Urban Airship Connect on Tuesday that aims to provide advertisers with access to app data through a real-time streaming API. The solution will be generally available later in Q4. The gist? Consumers are interacting with apps […]

Reaching the holy grail of real-time, one-to-one interaction may sound like a marketer’s utopia, but a number of execs gathered Thursday at a Thought Leadership Summit hosted by AOL felt this importance was overstated. In some instances, real-time processes aren’t the be-all and end-all. “I think real-time (marketing) is only a part of a bigger […]