Advertisers, Here’s One Weird Trick From The ANA That Could Save You $20 Billion
According to the ANA, brands could save at least $20 billion a year by cutting out low-quality programmatic inventory on the open web.
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The Rise Of The qCPM: Rewarding Quality In Programmatic Buying
The lowest priced ads don’t always deliver the best results – especially for digital branding campaigns – so ad buyers are re-calculating CPM to a quality CPM (qCPM). The qCPM only counts impressions that are viewable, with on-target delivery, optimal frequency and in brand-safe environments. By looking at performance factors beyond cost, ad buyers can […]