purchase data

Magnite increased its purchase data reservoir through a partnership with Attain, a purchase data company. But the data upgrade is restricted to ClearLine.

In the affiliate marketing world, publishers pursued the same goal retailers are pursuing today: to convert online intent into a shopper journey. Affiliate nets work with performance marketers, so retailers should branch out to digital-native marketers, writes Michael Jacobi, co-founder and CEO of Button.

While Google said in May 2017 it was using purchase data from unnamed payment processors to link online ads to transactions, Bloomberg discovered Thursday that one partner is Mastercard. To recap, Google is using purchase data for a product called Store Sales Measurement product, which tracks the connection between online ads and in-store purchases. “The […]

The payments data company Cardlytics, which went public in February, said in its earnings call Wednesday that it hopes to expand its advertising program and the marketing applications of its consumer spending data. Cardlytics had $35.6 million in revenue during the second quarter, up from $32.8 million during the same period last year. Though the […]

When Atlanta-based Cardlytics filed its initial S-1 on Jan. 12, it revealed important details about its business. The company, which creates measurement and analytics products for marketers based on purchase data, amended its S-1 last Monday, when it priced 5.4 million shares at $13 to $15 per share. Those terms value Cardlytics’ initial public offering […]

While tapping into purchases helps advertisers close the loop around the actual conversion, the use cases for purchase data have evolved far beyond measurement. The use of transactional data is maturing in media activation, as is the ability to commingle it with other data sources like behavioral, location and even panels in channels like addressable […]