Publishers

David Koretz is CEO of BlueTie, Inc., an email and collaboration services provider and Adventive, Inc., an online ad solutions company. What media-related trends have you observed in 2009 at BlueTie and at Adventive? Vertical strengths/weaknesses, pricing pressure, etc.? At Adventive we are seeing large publishers put an increased emphasis on creating unique products for […]

Tuesday was OMMA’s NYC version of its Metrics and Measurement conference. Like Digiday on the previous day, this was another sold-out conference – and not just filled with vendors either. In the OMMA crowd were company managers looking to better harness the mountains of data that increasingly makes their jobs one of the most challenging […]

Chad Little is CEO of FetchBack, a retargeting company. AdExchanger.com: From your blog, I see that you’ve delivered $64.5 million in revenue for your clients – is that in the past two years? Care to elaborate in terms of net revenues to FetchBack, average deal size, type of clients, etc.? No – that’s ($64.5 million) […]

Robbie Hills is CEO of GroupM Search businesses across the Asia Pacific region. GroupM is the parent company to WPP media agencies including MAXUS, MediaCom, Mediaedge:cia and Mindshare. AdExchanger.com: How would you characterize the state of the online media business in the Asia region currently? Any affects from the global economic slowdown? Any surprising strengths? […]

Yes, it’s that time again. More ad exchange-related news! Kevin Lee sings the praises of search retargeting on ClickZ and encourages everyone to take advantage of Yahoo!’s offering. We could not agree more that this type of retargeting hold great promise as a killer behavioral targeting solution – especially if Google can unleash its enormous […]

From Today’s AdAge article, “Media Giants Want to Top Google Results” by Nat Ives: “You should not have a system,” one content executive said, “where those who are essentially parasites off the true producers of content benefit disproportionately.” Load the cannons! Kiss the loved ones goodbye! This is WAR! Premium publisher titans undoubtedly led by […]

Let’s get it out in the open. Exchange is the new dirty word for agencies and advertisers – and even a few exchanges. Many advertisers and their agencies are running scared of exchanges these days as concern persists about brand safety and low quality remnant media. The most successful of the exchanges (arguably), Right Media, […]