Supply-Path Optimization Might Not Be As Scary As The Industry Thinks
Programmatic platforms are still unclear whether supply-path optimization is a way to compete or cooperate with each other.
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Prog IO: Ad Trade Orgs Push For Privacy From Different Directions
The CEOs of the three largest advertising trade orgs – IAB, ANA and 4A’s – agree that we need a federal privacy law. They just don’t agree on exactly how to get there.
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Programmatic CTV Still Has A Lot Of Growing Up To Do
CTV advertisers are enamored of programmatic because of its digital-like ad targeting. But programmatic CTV is far from perfect and rife with fragmentation.