In today’s newsletter: P&G boosts paid media budgets by 14%; why lower subscription prices aren’t enough to sustain the current rate of ad-supported streaming signups; and news publishers follow the NYT’s lead by using games to retain visitors.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. View From The Top The world’s largest advertisers have … not changed much in the past year. The top five advertisers – Amazon, L’Oréal, Alibaba, Procter & Gamble and Samsung – held their positions in the latest Ad Age World’s Largest Advertisers ranking. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AdExchanger’s daily news round-up will return on Monday. Enjoy your holiday, and may all your online orders arrive on time. A Little Bit Lauder Now Estée Lauder wasn’t a first mover on TikTok – but it was a very fast follower. The Estée Lauder […]
Multicultural markets are the single biggest growth opportunity for the media and advertising industry. At least according to Marc Pritchard, chief brand officer of Procter & Gamble, speaking at the Association of National Advertisers’ (ANA) Masters of Marketing Summit in Orlando, Florida, this Wednesday. The industry needs to step up not just because it’s the right thing to do, he said, but because multicultural markets could be “the economic growth driver for decades to come.”
Reach for the stars: That’s the lesson from Procter & Gamble’s quarterly earnings report on Wednesday. Its new measurement approach, which is oriented around the reach metric, is behind a reduction in media spend.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The “Go” In Google There are two important privacy issues at the top of EU regulator agendas right now: a GDPR case against IAB Europe and Schrems II cases targeting Google Analytics. On the one hand, IAB Europe supporters seem heartened, counterintuitively, after […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. You Got Peltzed Unilever will cut jobs and reorganize to fend off activist investor Trian Fund Management, led by Nelson Peltz, The Wall Street Journal reports. Peltz unseated a Procter & Gamble board member in a shocking shareholder vote in 2017 – winning […]
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. The connected TV streaming boom is drawing a traditionally conservative group of marketers in healthcare and pharmaceuticals, who are attracted to CTV’s targeting and customization capabilities. Healthcare and pharma marketers’ digital advertising spend grew over 14% in 2020 and is expected to […]
P&G isn’t the only western company that was deeply involved in the development of the China Advertising ID (CAID). The China-based arms of Nielsen, Deloitte and PricewaterhouseCoopers are all listed as “drafting organizations” behind the CAID standard in the original technical specs. CAID is an IDFA workaround that was devised for the specific purpose of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Raising CAID Procter & Gamble took part in early tests by Chinese trade groups and tech companies to bypass Apple’s upcoming privacy changes, according to The Wall Street Journal. P&G experimented with the so-called CAID (China Advertising ID), which uses unique device attributes to […]
