Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Playing With Fire Amazon is “throwing a whole kitchen sink” of inventory at advertisers across Fire TV and its video ad services, according to a sales deck obtained by Digiday. Big picture: Amazon is pitching OTT audiences at scale, which advertisers desperately need. Fire […]
Former Turn head Bill Demas took the reins of Shopkick in June to “blitz scale” the company’s growth. More than 20 million consumers have downloaded the 7-year-old app, which rewards them for walking into stores, scanning items and buying products. Marketers use Shopkick to incentivize store visits and purchases. “In the commerce world, we were […]
Early Wednesday morning, a week after the initial US launch of Pokémon Go, a small milling crowd formed outside Barney Greengrass, an iconic Upper West Side Jewish deli and a “PokéStop” – a real-world location anchored in the augmented reality game interface. It’s not unusual for queues to form for bagels and smoked fish, but […]
Augmented reality seems to have hit its mainstream stride with the runaway popularity of Pokémon Go, and users are having a blast – but location-based marketers are also getting pretty stoked. “This is like the best high-profile marketing campaign for location intelligence that anyone could ask for,” said Foursquare president Steven Rosenblatt. For those living under […]
