Meta’s ‘Pay Or OK’ Is A No-Go; Walmart Joins The Conquestor Club
In today’s newsletter: The European Data Protection Board outlaws Meta’s “Pay or OK” model; Walmart sharpens its conquesting tools; and Roku seeks more ad supply.
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Team Whistle’s Biggest Revenue Driver Isn’t TikTok Or YouTube Shorts
Team Whistle says TikTok’s programmatic ad offerings pale in comparison to YouTube’s more robust, Google-supported ad platform. But while YouTube Shorts’ new revenue share and creator funds can offer meaningful revenue, Team Whistle prefers the predictability of sponsored content.
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