Pathlabs

MiQ is acquiring PathLabs, a platform for independent agencies. Plus, Pinterest and LinkedIn are trying to get included in more media plans.

Framing the Complex Landscape of Digital Media and Path to Agency Growth Are you ready to navigate the complex landscape of digital media and drive your agency’s growth? Download our comprehensive report, “The State of Media Execution for Independent Agencies,” conducted by Pathlabs in collaboration with AdExchanger. This report is an essential resource for independent […]

Pathlabs, which refers to itself as a “media execution partner,” takes care of the mundane tasks and daily minutiae an agency shouldn’t be worrying about, like vetting the tools it’s using or overseeing its DSP or DMP partners.