Broadcasters and brands love the idea of applying digital targeting to CTV ad campaigns. But there are still roadblocks stopping CTV advertisers from fully embracing programmatic, including price and transparency (or the lack thereof).
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Think FAST Free ad-supported TV (FAST) is more than just traditional TV streamed over the internet. From a marketing perspective, FAST is a complement to both TV and streaming, says Scott Reich, SVP of programming at Paramount-owned Pluto TV, speaking at Paramount Advertising’s […]
