People do seem rather willing to give up a lot of information about themselves – including biometric data – without considering the consequences. Consider the case of Panera Bread and its loyalty program.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Palm Readers Panera is an early adopter of a palm-scanning biometric data collection product created by Amazon that allows customers to “sign in” with their palms. Doing so links their purchases to Panera’s loyalty program so they can collect rewards. Privacy advocates have […]
