Prebid has decided not to serve as public operator for Unified ID 2.0, a decision it made quietly last year. Meanwhile, The Trade Desk is prioritizing private operators as the way forward for UID2.
First there were birds, and now there are PETs. On Monday, the IAB Tech Lab took the wraps off a new working group focused on developing standards and best practices for deploying PETs, or “privacy-enhancing technologies.” The first meeting is on March 4.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cookie Crumbs Industry trade bodies are not pleased with Google’s bombshell announcement this week that it would phase out support for third-party cookies over the next two years. In an open letter, the Association of National Advertisers (ANA) and the American Association of Advertising […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Barrett, president and CEO at Rubicon Project. For the first time in my career, ad tech’s independent players are embracing a powerful idea: Collaboration makes us stronger. It’s a […]
