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Novacap

PODCAST: The Big Story

The Big Story: New Beginnings

BY Hana Yoo// August 11th, 2023

Is the ad tech M&A freeze starting to thaw? A private equity firm bought Cadent for $600 million this week. Plus: Programmatic ads hit the big screen, brought to you by National CineMedia.
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- Alyssa Boyle
- Anthony Vargas
- Big Village
- Cadent
- doubleverify
- EMX
- featured
- Lee Equity Partners
- Lumen
- National CineMedia
- NCM
- Novacap
- Scibids
- Statista
ad tech M&A

Cadent Switches Private Equity Owners, Sets Sights On Omnichannel

BY Alyssa Boyle// August 9th, 2023

The private equity firm Novacap acquires advanced TV advertising company Cadent, which is now setting its sights on omnichannel.
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