ARCHIVE FOR:

Nivea

Commerce

As MikMak Enters Its Newest Phase, It Follows Trends Like Retail Media And Self-Serve

BY Hana Yoo// June 7th, 2023

MikMak rolled out an “apples-to-apples comparison” tool across social, search, programmatic, streaming video and retail media Wednesday, dubbed MikMak Commerce for Retail Media.
Tagged in:
CPG marketing

Nivea’s Parent Company Uses AI To Understand The DNA Of Its Top-Performing Creative

BY Hana Yoo// March 2nd, 2023

The German skin care company Beiersdorf, whose brands include Nivea and Eucerin, is using AI to test different elements of a brand’s creative assets to improve media performance.
Tagged in: