Comscore Touts MRC Accreditation That Could Outshine Nielsen’s
Comscore announced that it secured Media Rating Council accreditation for both national and local TV ratings – just in time for this year’s upfront negotiations.
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The Joint Industry Committee: Nielsen Is “Weaponizing The MRC”
The JIC is looking to set the record straight on not just its requirements for currency, but also that it believes those requirements are sufficient even without requiring MRC accreditation.
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Nielsen: “We Have What It Takes To Be A TV Currency”
The MRC reinstating its accreditation of Nielsen’s national ratings might improve the measurement giant’s standing in the TV currency race.