Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Audiences Worth Waiting For Criteo announced the “next phase of its integration with Shopify,” which is an update to its Shopify App Store. It’s not news that’ll set the world on fire, but Criteo maintains a drumbeat of Shopify integrations. Criteo’s Shopify merchant […]
Sizmek CEO Neil Nguyen will leave the company in the wake of the company’s $122 million private equity buyout by Vector Capital last year. The company’s board named former Xaxis global COO Mark Grether executive chairman, but has not identified a replacement CEO. Nguyen will stay on until the end of April to ensure a smooth […]
Sizmek has rebuilt most of its ad tech stack into what it describes as a cloud-based modular suite. The rejiggered product is called MDX-NXT. Sizmek hopes the change will strengthen its position against the ad serving monster that is Google’s DoubleClick. (According to Alexa, Sizmek has the second most ad server market share – 9.8% […]
Sizmek, the company formerly known as Digital Generation (DG), reported Tuesday a full-year revenue increase of 15%, to $161.1 million compared to $140.7 million in 2012, capped off by Q4 revenue of $47.6 million, a 16% compared to the same period last year. (Read the release.) These figures reflect only Sizmek’s online business, and not […]
Nearly three months after DG decided to sell its linear TV ad-delivery business to video ad-management company Extreme Reach for $485 million, it is enjoying revenue momentum from its online platforms. Among the key results from DG’s Q3: Online revenues were up 13% to $38.2 million. The online segment’s margins improved to 25% from 13% […]
The $525 million sale of digital ad management provider DG’s TV ad distribution business to rival Extreme Reach is not just about freeing the Irvine, TX-based company from heavy debt incurred by acquisitions designed to build its online capabilities. It’s also about taking better advantage of TV-digital convergence by staking out a position solely on […]
