Can The ‘New Paramount’ Succeed?; The Case For Spinning Out YouTube
Paramount Global finally agreed to merge with Skydance Media, but it’s not out of the woods yet. Plus, is YouTube really worth $455 billion?
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Streaming Platforms Must Become Performance Channels To Stay On Wall Street’s Good Side
Streaming services with the best chances of survival are those that can turn their media into a performance marketing channel with targeting and attribution that looks and feels like digital advertising – at least according to investors on Wall Street.
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PODCAST: AdExchanger Talks
Sizing Amazon's Media Businesses, With Needham Managing Director Laura Martin
Amazon’s media businesses are worth far more than investors think – approximately $500 billion, or 38% of the company’s market cap, according to investment bank Needham & Company. This week on AdExchanger Talks, Needham Managing Director Laura Martin talks about why. In a June 16 research note, Needham estimates that the lion’s share of Amazon’s […]
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