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nancy hall

OPINION: Data-Driven Thinking

Shopping Has Transformed. It’s Time For The Marketing Funnel To Catch Up

By Nancy Hall, Mindshare// March 13th, 2024

If you’re using retail media or commerce marketing for the bottom of the funnel only, then you’re missing out on major opportunities.
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- marketing funnel
- Mindshare
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Advertiser

The Ad Council Launches A Private Marketplace With Donated Media For COVID-19 PSAs

BY Alison Weissbrot// April 16th, 2020

The Ad Council said Thursday it has launched a programmatic private marketplace (PMP) for public service announcements related to the COVID-19 pandemic. This initiative is its first major foray into donated programmatic media, though it has experimented with targeting audiences on social and specific publishers. The Ad Council coordinates public service advertising campaigns for a […]
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OPINION: Data-Driven Thinking

Don’t Become ‘That Brand’

BY AdExchanger// October 26th, 2016

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nancy Hall, senior vice president at Conversant. Whether it’s a phone, laptop or tablet, cross-device matching accuracy is essential to overall marketing success. The largest obstacle of optimal accuracy is […]
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