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Media Trends For 2022: Consolidation, Commerce And First-Party Data

BY Anthony Vargas// January 3rd, 2022

Mergers and acquisitions, the industry’s slow-motion pivot away from third-party data and the expansion of commerce-based business dominated the headlines for media and sell-side ad tech in 2021. What does the industry predict for 2022? More of the same as these trends continue to play out in the year ahead. First-party first In 2022 and […]
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- acxiom
- Alessandro De Zanche
- AT&T
- Axel Springer
- Burt Intelligence
- BuzzFeed
- Carl Leskinen
- chad engelgau
- Chrome
- Complex
- CTV
- DanAds
- Dennis Publishing
- Dotdash
- forbes
- Future PLC
- google
- Group Nine
- Johan Liljelund
- Kevin Hartbarger
- Kim Oscarson
- konrad feldman
- Marie Claire
- meredith
- microsoft
- Mozo
- news corp
- Politico
- Publicis Health Media
- Quantcast
- reddit
- Time Inc.
- Unruly
- Viant
- Vox Media
- WarnerMedia
- Washington Post
- Xandr
- Zeus Technology
- Ziff Davis
- Ziff Media Group
Publishers

Vox Media Buys Group Nine: What The Consolidation Trend Means For The Digital Media Marketplace

BY Anthony Vargas// December 15th, 2021

The Vox Media/Group Nine deal is only the most recent example of the consolidation trend in digital media. Publishers have been turning to M&A as a method to grow their audiences and increase their ad revenue, in addition to boosting their valuation for further deals down the road.
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Publishers

Future CRO Jason Webby On Selling A New Ad Unit, Ecommerce Growth And First-Party Data

BY Anthony Vargas// December 13th, 2021

Future PLC wrapped up a strong year for its advertising business that was fueled largely by the growth of its ecommerce offerings, its first-party data innovations and some recent acquisitions. Hoping to continue its momentum in the new year, Future announced Horizon, a new video ad unit for mobile platforms, on Monday. Jason Webby, Future’s […]
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