Authenticity Can Help Brands Ride The Election Wave – Without Drowning
With political ads flooding every channel, how can brands remain relevant and connect with their audience without adding to the noise?
With political ads flooding every channel, how can brands remain relevant and connect with their audience without adding to the noise?
Open social platforms need established content policy that is underpinned by transparency, advanced technology and feedback loops for constant improvement, writes Zefr’s Cameron Cramer.
AdExchanger caught up with Zefr’s new chief AI officer, Jon Morra, about his role and how digital media will adapt (or acquiesce) to AI tech.
Coming off of a strong 2023, DoubleVerify is betting that its products for social media will fuel its revenue growth for years to come.
It’s not that brands don’t care about supporting the news and good journalism. But an overreliance on keyword blocklists has made it seem that way, says Zefr CEO Rich Raddon on this week’s episode of AdExchanger Talks.
Advertisers that shun legit news sites for fear of blowback from consumers should think twice – people are smarter than they think, says Vanessa Otero, CEO of Ad Fontes Media, a startup that rates the news for bias and reliability.
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Why is there so much misinformation circulating online? Because, unfortunately, “it’s a great business,” says L. Gordon Crovitz, co-founder of NewsGuard, which estimates that advertisers are funneling as much as $2.6 billion a year programmatically to misinformation websites.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Better Safe Than Sorry Brands are nervous about misinformation, especially as generative AI tools make it relatively easy to create convincing fake images, audio files and videos. General Mills is teaming up with verification company Zefr to measure misinformation around its social media […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Network To Get Work Being called an “ad network” is a major slur for ad tech companies. It implies arbitrage and obfuscation. The Trade Desk and Google butted heads in 2019 over the designation of Google’s exchange bidding (now called Open Bidding) as […]