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Mike Chowla

Online Advertising

Working With Buyers Isn’t The Only Way For SSPs To Stand Out From Competitors

BY Anthony Vargas// May 15th, 2023

In addition to buy-side integrations, content curation, proprietary ad formats and flexible pricing models are also helping set SSPs apart.
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OPINION: The Sell Sider

It’s Time For Publishers To Embrace Server-to-Server

BY AdExchanger Guest Columnist// September 1st, 2021

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Mike Chowla, Sr. Director of Product Management, PubMatic. Header bidding is now widespread and successful on the web, and Prebid.js is the most widely used solution. However, the majority of publishers using Prebid are […]
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