Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. To The Core Nielsen is trimming its workforce – again – and by quite a lot this time, Ad Age reports. On Wednesday, the TV ratings giant announced plans to cut its global personnel by around 9% “in an effort to bring costs […]
Well, here’s the most ad techy thing ever: Clean room platform InfoSum is integrating with Unified ID 2.0 to expand how advertisers can use their first-party data in the bidstream. Omnicom Media Group is one of the first buy-side partners planning to take advantage of the integration.
Unified ID 2.0 is about to begin beta testing. Starting next week, advertisers will be able to start transacting on impressions using Unified ID 2.0 identifiers and officially incorporate them into the bid stream. Michelle Hulst, COO of The Trade Desk, shared that update during a virtual event on Thursday hosted by LUMA Partners about […]
