Michael Nathanson

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In Vegas, The American Way Ad tech can no longer avoid privacy scrutiny, from platform changes to privacy regulations coming into effect across the US. But many of the consumer tech startups at CES last week seemed blissfully unaware of such concerns, writes Tatum […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Going ‘Green’ Costs Green Digital advertising contributes to carbon emissions. Every programmatic ping, bid and load consumes electricity, and the overcrowded programmatic supply chain just makes the problem worse. Everyone agrees that sustainability should be a priority. But changing workflows costs money, and industry […]