Mel Edwards, the newly minted global CEO of Wunderman Thompson, has a huge job ahead of her. When the agency officially launches this year, it will have 20,000 employees in 90 markets across 200 global offices, and eventually, Edwards wants everyone in each market working together. “We need a little more time because of the […]
Every January, agency executives make their annual pilgrimage to CES to check out the latest trends in consumer technology and distill them into business ideas for clients. At WPP, newly merged agencies VMLY&R and Wunderman Thompson are taking a wider purview at the show in keeping with their broadened services. Where Y&R and J. Walter […]
WPP said Monday it will merge digital agency network Wunderman with storied creative agency J. Walter Thompson (JWT), forming a new entity called Wunderman Thompson. Wunderman Thompson will employ 20,000 people in 200 locations across 90 markets, according to Adweek. Wunderman’s newly minted global CEO Mel Edwards will lead the agency, while JWT global CEO […]
Wunderman global CEO Mel Edwards has big shoes to fill. Last Thursday, the CRM and digital agency said it would replace CEO Mark Read, recently named CEO of WPP, with Edwards, who previously led the agency in EMEA. Read is credited with turning Wunderman around from a legacy direct marketing company into a digital powerhouse. […]
