BuzzFeed’s Struggles Continue As It Banks On Gen AI And Long-Form Video
As stiffer competition between social media companies shuts out publishers that depend on social traffic, BuzzFeed’s ad revenue drops 35%.
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Marcela Martin
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BuzzFeed Pins Its Future On AI Amid Decreased Social Engagement
BuzzFeed is “laser focused” on using AI-generated content to drive audiences to its owned-and-operated platforms and away from social media, CEO Jonah Peretti told investors.
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BuzzFeed Trades News Offering For Creator-Led Video And AI
BuzzFeed is sticking to its conviction that journalism is old news and influencer-led video and generative AI are the future.