Brand advertisers want the chance to engage with consumers in the metaverse. But platforms and publisher reactions are more … “meh.” The media industry should be cleaning up our current digital environments before “mucking up the metaverse,” writes Gavin Dunaway, product marketing lead at The Media Trust.
Walmart, Nike, Amazon, Dell, Honda, Lowe’s – all brand advertisers you can trust, until a bad actor steals their ad creative to use as a vehicle for spreading malware. The problem grows during periods of higher traffic, like the holidays, said Maggie Louie, CEO and founder of DEVCON, a cybersecurity startup focused on fraud detection. […]
Does the world need yet another tech company to combat malvertising on the internet? “Well, do you still constantly see malvertising when you browse the internet?” said Seth Demsey, co-founder of Clean Creative, an anti-malware company started by a handful of security experts and Oath vets who exited before the name change. Touché. Based in […]
WPP’s GroupM upended the industry’s mutual viewability standard back in 2014, when it promised to buy only 100% in-view ads for clients. Now it’s created an executive position to enforce that standard in all of its markets as well as to shield clients from a slew of other brand safety issues presented by digital advertising. […]
In the security community, engineers have their own name for the Internet of Things (IoT). They call it the “Internet of Insecure Things.” “In the future, even light bulbs will be controlled by Wi-Fi,” said Kevin Curran, a senior member of the IEEE and a senior lecturer in computer science at the University of Ulster […]
Malvertising – or malicious online ads that spread code to commit ad fraud or access a user’s data – might not induce the same industry-wide concern of viewability and fraud, but it’s still an issue. An IAB report from November estimated the cost of malvertising attacks to be more than $200 million – And that’s […]
The digital supply chain is a morass and is losing the advertising industry about $8.2 billion a year, according to a joint study released Tuesday by the Interactive Advertising Bureau and Ernst & Young. The price tag includes losses and waste due to piracy, malware and invalid traffic, a trifecta that comprises what EY partner […]
In an advisory to publishers and ad servers, video ad serving and verification firm Telemetry describes three purveyors of browser extensions that it says are engaged in “sub-optimal” practices that could impact publishers, advertisers, and consumers. The providers named in the January 28 white paper/advisory are AnchorFree, Yontoo Layers (also selling media as Sambreel, BuzzDock and […]
Publisher yield optimizer, Rubicon Project, announced that it has acquired SiteScout, a company whose technology looks to “prevent malicious ads and other dangerous Web content from reaching customers.” Read more. Craig Roah, COO and Founder of The Rubicon Project, talked about the acquisition and how it will be integrated into the company. AdExchanger.com: Why buy […]
By Bennie Smith, VP Exchange Operations/Platform Policy at Yahoo! Online advertising in the age of media fragmentation does not have to be like a box of chocolates. Both advertisers and publishers should know exactly what they are going to get with every ad impression. Ad exchanges have played a crucial role in making this possible […]
