Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Go Big Or Go Home Apple, Amazon and Google (via YouTube) are now presumptive leaders for major sports broadcast deals. Apple snapped up Major League Soccer and Major League Baseball rights last year, while Amazon and Google had National Football League coups. These […]
Advertisers understandably seek to protect themselves from fraud, awkward placements and inadvertently funding misinformation, but in doing so rely on overzealous or blunt brand-safety filters that steer them away from news and diverse content.
As the Houston Astros and Los Angeles Dodgers gear up for game three of the World Series on Friday, T-Mobile will be eagerly awaiting the game – and watching its Twitter feed. The wireless carrier is using Major League Baseball’s postseason to promote its home runs for hurricane relief (#HR4HR) campaign, through which it pledges […]
