The Ad Spend Tea Lives; Can AI Generate A Good Idea?
MAGNA raised its global ad spend forecast, predicting 10% growth this year to $927 billion. Plus: TikTok homes in on AI-generated creative.
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IAB: US Digital Ad Revenues Top $200 Billion For The First Time In 2022
2022 was a record-breaking year for US digital advertising revenues, which cracked the $200 billion mark for the first time, according to the IAB/PwC Internet Advertising Revenue Report released Wednesday.
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Magna: Programmatic Video And Mobile Grow Up
Programmatic dollars flowing to video and mobile have finally surpassed spend on desktop and banner ads. This year, mobile made up 53% of global programmatic spend by device, while video ads accounted for 51% of programmatic spend by format, according to Magna’s Programmatic 2018 report. (Magna did not include video inventory on over-the-top devices in […]
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