Lou Montulli

The anonymous alphanumeric string made and lost fortunes in its short but eventful life. It was best-known for something it wasn’t actually designed to do: targeting ads.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lou Montulli, co-founder and chief scientist at Zetta.net. Once in a while, someone asks me whether I’d have still created the cookie if I knew then what I know now. […]