Kunal Nagpal

Consent is becoming one of the most important requirements in online advertising – and InMobi wants to help publishers collect it.

The middle of the mediation market is disappearing quickly, leaving mobile app developers with tough decisions to make, writes InMobi’s Kunal Nagpal. Control, neutrality, and transparency – the most important aspects for publishers – are being ceded without recourse. What does this all mean for mobile app developers?

By Kunal Nagpal, SVP and GM, Publisher Platform and Exchange, InMobi  We’re at the end of the beginning of online privacy reformation. Safari and Firefox browsers removed third-party cookies a while ago, then Apple made iOS opt-in while Google will move next year to make GAID opt-out, to begin with. Meanwhile, regulators globally have been […]