One Standard To Rule Them All (In Retail Media)
Albertsons Media Collective, the retail media network (RMN) operated by food and drug retailer Albertsons, released a working draft of a retail media standardization framework on Thursday.
Albertsons Media Collective, the retail media network (RMN) operated by food and drug retailer Albertsons, released a working draft of a retail media standardization framework on Thursday.
Retail media is exploding, but there are some obstacles standing in the way of growth. The main issue is a lack of standardized measurement, which is why it’s time for retailers to work together, says Kristi Argyilan, SVP of retail media at Albertsons Companies.
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