Kimberly-Clark

Ibotta’s consumer-focused offering still makes up more than half of its business, according to CEO and founder Bryan Leach. But its performance marketing network is its future.

Rewards app Fetch is looking to fire up its first-party data strategy with the hire of long-time Facebook veteran David Sommer as its first-ever chief customer officer.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. April Showers, May Flowers Retail sales surged in May, recovering 63% of their losses from March and April. While this is a sign of recovery, Reuters reports, the United States economy isn’t out of the hole, especially since many states have rising COVID-19 infections. […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Raise The Roof Vice, Refinery29, Mashable, Mic and BuzzFeed are just a few of the VC-backed digital media companies that faced painful revenue shortfalls and setbacks over the past year. But newer news startups are starting to gain traction, typically in narrow categories – […]

The world’s largest consumer product brands are struggling to grow their US businesses. While some of the challenges are macro-economic, like increased transportation costs, the biggest factor is the growth of retail private-label brands, which can’t be acquired or stamped out like startup competitors. Large CPGs are also adjusting to new direct-to-consumer and ad-heavy startup […]

by Allison Schiff, Alison Weissbrot, Sarah Sluis, James Hercher, Kelly Liyakasa and Ryan Joe Programmatic advertising comes in many flavors. A handful of brands load up to take their buying fully in-house. Many give their agency partners carte blanche. Other brands take ownership of the tech contracts and segmentation, while letting their agencies pull the […]

Video ad platform Innovid will integrate with marketing clouds from IBM, Adobe and Oracle, the companies said Tuesday, allowing video and TV planners to use CRM data to inform video ads served by Innovid. Conversely, those marketing cloud customers can apply intent data from their mobile, desktop and OTT video campaigns to their broader marketing […]

Before taking advantage of their first-party data, brands first must figure out what the heck they’ve actually got. “People don’t really appreciate the assets they’ve accumulated over the course of years,” said Acxiom vet Josh Herman, who now leads tech development for CRM, ad tech and analytics platforms at Kimberly-Clark Corp. He spoke at AdExchanger’s […]

“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Mayur Gupta, global head of marketing technology and innovation at Kimberly-Clark. Much of what has been written about omnichannel experiences reflects two perspectives. The first: Every consumer expects it and every brand wants to deliver it. […]

The digital marketing technologist isn’t exactly a new kid on the block in the enterprise, given Gartner’s prediction – in 2012 – that 70% of companies employed one. But the job title has definitely evolved as many of the technologies that fuel brands’ consumer interactions – from data-management platforms to CRM to commerce systems – […]