Kellogg’s Studies How Video Viewability Impacts Sales
Kellogg’s has teamed up with Nielsen Catalina Solutions (NCS), Moat and Yahoo’s BrightRoll to measure how factors in video advertising like “time in view” and “audibility” affect purchases. For each set of exposures Kellogg’s bought using BrightRoll, Moat provided metrics around player size, time spent and whether the video’s sound was on or off. Nielsen […]