If you’re an ad tech or martech vendor thinking about pitching a marketer, then Kamal Bhandal, global VP of brand and consumer experience at Invisalign, has some important advice for you.
Invisalign, which makes aligners and other alternatives to braces, launched its first marketing campaign in the metaverse in August. The purpose is to help Invisalign build brand awareness among a younger demographic, the same demo that spends a lot of its time playing games, said Kamal Bhandal, the brand’s VP of consumer and brand marketing.
