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Daily News Roundup

TV Inventory Keeps Dwindling; The MFA And DEI Mixup

BY AdExchanger// October 18th, 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rare Wares TV inventory is on track to become an even scarcer resource. US television (linear and streaming combined) will likely lose almost a quarter of its ad inventory volume over the next four years, according to media prognosticator Brian Wieser, writing at […]
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- 7-11
- advertising week
- amazon
- Amazon ads
- Amazon Web Services ID
- ana
- Ben Rabunski
- Brian Morrissey
- brian wieser
- Chris Kane
- Colgate-Palmolive
- Disney
- FAST
- Giant Eagle
- google
- groupm
- Gulp Media
- Hy-Vee
- jounce
- Kristin Jones
- Leap Media
- LiveRamp
- Meta
- MFA
- Mike Shields
- netflix
- RedMedia
- The 4A's
- TransUnion
- um worldwide
- Unified ID 2.0
- VML
- VMLY&R
- Wavemaker
- WeAre8
- WPP
- Wunderman Thompson
Online Advertising

A Marketer’s Guide To Ad Tech Consultants, 2018 Edition

BY AdExchanger// February 26th, 2018

by Sarah Sluis and Alison Weissbrot Even the most sophisticated marketers need assistance crossing the Lumascape – or just figuring out what the heck to do with all their data. Since AdExchanger wrote its initial Guide to Ad Tech Consultants three years ago, new companies have emerged and those previously featured have added new areas […]
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PODCAST: AdExchanger Talks

Podcast: Tips For Incremental In-Housing

BY Zach Rodgers// March 30th, 2017

Welcome to episode No. 20 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. For marketers considering bringing programmatic advertising in-house, Jounce Media founder Chris Kane has a word of advice: Break the process into steps. “There are a lot of ad tech companies that are selling the dream to marketers that you’re going […]
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