Privacy Sandbox APIs will be generally available starting in July. That means publishers have roughly one year to get acclimated … and to raise any red flags to regulators.
As the digital advertising industry upgrades its privacy protections for consumers, some ad tech providers have wondered what the business impact for improving privacy will be. But how often do ad tech providers consider the cost of staying on legacy technologies such as third-party cookies?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Movers And Shakers Did you feel that? There have been some seismic moves lately in Ad Tech Land – not even counting M&A or privacy rules. Stephanie Layser, longtime leader of News Corp.’s advertising technology, is taking her talents to the cloud. She […]
