Ad Tech Companies Should Heed The FTC’s Warning About Hashing
Not only will hashing data not anonymize it, but regulators, including the Federal Trade Commission, consider hashed identifiers to be personal information.
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Jessica Lee
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Why Are So Many US Companies Using Cookie Banners On Their Websites?
Although it’s not legally required, many websites in the US have started using cookie banners in a misguided attempt to protect themselves from lawyers who smell blood in the water.
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PODCAST: AdExchanger TalksWhy It’s Time To Put ‘Notice And Choice’ On Notice
The “notice and choice” model makes sense in theory, but in practice? It’s a mess. Privacy platitudes need to stop, says Jessica Lee, a partner at Loeb & Loeb. Heck, some practitioners don’t even know how online advertising works.
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A Marketer’s PET Peeve; Edtech, Meet Ad Tech (And Its Tracking Scandals)
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. PET Lovers Privacy-enhancing technologies (PETs) are the industry’s latest attempt to program privacy compliance into data-driven advertising. But it’s not enough to just hire a vendor and check privacy off your to-do list. “Technology is not a silver bullet – internal governance needs to […]