OPINION: On TV & Video
Tremor International On Aggregating More TV Data And Continuing The ‘End-To-End Platform’ Trend
Ad tech companies are partnering up left and right to aggregate as much TV data as possible. But for media buyers, TV inventory also needs to be alike and accessible across channels – which is possible through an end-to-end platform, said Jessica La Rosa, VP of partnerships and data at Tremor International.