Halfway through 2024, however, many publishers are feeling hopeful, especially as election season heats up and puts a focus on news – a category with an extremely engaged audience, writes Connatix CRO Jenn Chen.
Given industrywide pushback, the IAB Tech Lab has amended its previous update to its guidelines for in-stream and out-stream video.
The details are still sketchy, but it looks like Apple plans on launching a demand-side platform of its own. And so we asked the experts: Is it surprising that Apple appears to be launching DSP – and why will this succeed when iAd failed (or won’t it)?
