Only about half of marketers are utilizing the full breadth of capabilities of their marketing tech stack. But, writes Katie Klumper, CEO and founder of Black Glass, what if we treated technology like a team member?
This is the 12th in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, ActionIQ, Lytics, Bluecore, Microsoft, Tealium, Optimove, Adobe and BlueConic. Treasure Data is betting that the internet of things (IoT) is the next frontier for customer data platforms. “CDP as a category exists because there is so much […]
The agenda at this year’s PrivacyCon read like the Federal Trade Commission’s to-do list. Nearly 20 researchers from around the country converged on Washington, DC, Friday to dig into the privacy implications of the Internet of Things and big data, mobile privacy, consumer privacy expectations, online behavioral advertising, information security, the dangers of cross-app tracking […]
Jim Butler, president of the Dentsu Aegis digital agency Isobar US, is ready to hit the CES showroom floor even though, at the time of this interview, it hadn’t opened yet. It’s his first pilgrimage to CES, and much of what will be displayed at the Las Vegas Convention Center falls into both personal and […]
The Consumer Electronics Show (CES), which officially kicks off Thursday, is fundamentally a hardware show. It’s a sprawl of new toys that consumers will either really want (drones!) or want not at all (3-D TVs!). “One needs to be careful about CES, as there are a lot of things on display and aren’t relevant for […]
The technological problem with the Internet of Things (IoT) is that various connected devices, household appliances and vehicles all have different operating systems with different communication or data collection methods. This means they can’t talk to each other because they don’t speak the same language. “Information isn’t valuable without an infrastructure to make it actionable […]
Agency and ad tech vet Alan Schanzer landed at Pandora as SVP of Agency Relations on Jan. 13, and his goal is to broaden the streaming radio company’s relationship with advertisers. “I’ll be helping to develop Pandora’s strategy with holding companies, major advertisers and agencies, and, at the very top level, help them understand the […]
If CES 2015 has a theme – at least, one relevant to marketers – it’s the way the Internet of Things (IoT) phenomena opens up new data channels. Whereas 2014’s event focused on the surface – Wow! A texting washing machine! – interest this year has revolved around the way these devices and appliances might one […]
