Expect Less Talk, More Action And Ad Industry Sustainability Standards In 2024
Talking can produce a lot of hot air – and the time for just talking about sustainability has passed.
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IAB Tech Lab Will Release Its First Stab At Clean Room Standards By December
Data clean rooms are to 2022 what customer data platforms were to 2019: Everyone’s talking about them, but people don’t necessarily know what they’re talking about. One reason for the uncertainty is that there are no standards that define exactly what a clean room is or how it should operate. “There are a lot of […]
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How Measuring The Summer Olympics Won iSpot The NBCU Alternate Currency Test
During the Summer Olympics, iSpot went for gold – and won. The alternate measurement provider bested more than 50 companies NBCUniversal was trialing as a currency alternative to Nielsen. The testing ground? NBCU’s tentpole global sports event. “NBC didn’t just invite companies to submit RFP responses,” said Sean Muller, founder and CEO of iSpot.tv. “It […]