Why A Challenger Laundry Brand Used AI To Make Its Ads
Leaf, a UK-based challenger brand in the laundry space, doubled its sales by using AdSapiens, an automated creative optimization platform from digital advertising firm Adludio.
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Ian Liddicoat
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Europe’s AI Act Nudges Advertisers Toward Responsible Generative AI Use
We asked industry experts: Will the EU’s newly passed AI Act put a damper on the enthusiasm surrounding generative AI in advertising, or is it good to have these guardrails, and why?