75% Of All CTV Transactions Are Programmatic
Business outcomes are now the most important KPI for determining success with digital video, according to the IAB’s annual report.
Tagged in:
Business outcomes are now the most important KPI for determining success with digital video, according to the IAB’s annual report.
The IAB projects digital video ad spend will rise to $63 billion in 2024, representing a 16% increase from last year. Of the three video ad categories the report breaks out (social and online video and CTV), the clear winner is social video.