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IAB ALM 2022

Ad Exchange News

The Changing Face Of Industry Trade Orgs; And An Industry That Trades In Facial Changes

BY AdExchanger// February 10th, 2022

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mind Your Own IABeeswax Ad Age dinged the IAB for Meta’s prime placement during the trade group’s Annual Leadership Meeting this week. Three small businesses with the Internet for Growth, an IAB-backed advocacy group, all cited Facebook and Instagram advertising during their presentations. “I […]
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Digital TV and Video

Nielsen, Comscore And VideoAmp CEOs Debate Measurement At IAB ALM

BY Alyssa Boyle// February 9th, 2022

What happens when the CEOs of Nielsen, Comscore and VideoAmp walk into a bar? … is nearly a joke you could have told on Tuesday. That’s when David Kenny, Nielsen’s CEO; Bill Livek, chief exec at Comscore; and VideoAmp CEO Ross McCray took to the stage at the IAB Annual Leadership Meeting to talk measurement […]
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