My Code’s CEO On How Ad Networks Bridge The Gap Between Brands And Minority-Owned Publishers
Since 2020, brands have made commitments to diversity, equity and inclusion (DEI) in their ad campaigns and spending. In response, a number of ad networks have cropped up that specialize in connecting advertisers to diverse audiences via partnerships with minority-owned and minority-led publishers. My Code Founder and CEO Parker Morse believes the rise of multicultural ad networks over the past two years is great news for the advertising industry and for efforts to monetize minority-led publishers’ media inventory.