LG Says It Won’t Charge Buyers If Their Ads Don’t Perform; BOK Is Back?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let’s See, LG Smart TV manufacturer LG is on board with the outcomes-based buying trend, but with a twist – advertisers that don’t hit performance goals don’t have to pay. On Wednesday, LG Ads Solutions launched Guaranteed Outcomes, which promises brands they’ll only pay […]
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- ad tech startups
- appnexus
- AR shopping
- BOK
- bopis
- BORIS
- Brian O'Kelley
- brick and mortar
- digital advertising carbon footprint
- digitized shopping
- ecommerce
- guaranteed outcomes
- guaranteed programmatic
- ispot
- ISpot.tv
- LG
- LG Ads Solutions
- mobile retargeting
- outcome-based buying
- Performance pay
- programmatic
- public benefit
- Retail Media
- ROPIS
- Scope3
- Serge Matta
- smart TV