Vox Media buying Group Nine Media is the latest media mega merger to watch. Plus, Criteo buys IPONWEB. Both acquisitions are part of a strategy to find space unoccupied by Big Tech (and impervious to the demise of third-party cookies).
The Vox Media/Group Nine deal is only the most recent example of the consolidation trend in digital media. Publishers have been turning to M&A as a method to grow their audiences and increase their ad revenue, in addition to boosting their valuation for further deals down the road.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Done Deal SiriusXM completed its $300 million purchase of Stitcher on Monday, its latest move to build the satellite radio company into a podcasting empire. The Stitcher app gives listeners access to podcasts from the likes of Freakonomics Radio, the Oprah Winfrey Network and Conan O’Brien […]
Group Nine Media, which publishes Thrillist, NowThis, The Dodo, Seeker and PopSugar, unveiled a direct response solution called G9 Direct on Monday at AdExchanger’s Programmatic.IO digital event. G9 Direct lets DTCs tap into Group Nine’s first-party data trove. Those clients can design their own ad creative or let the publisher’s branded content studio Brandshop design […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Game On Facebook launched its new gaming app Monday, speeding up the planned June release. The app will compete with Microsoft’s Mixer, Amazon’s Twitch and Google’s YouTube. Facebook Gaming, as it’s called, gets a cut from viewer-to-player transactions, but will eventually also include advertising. […]
The type of content that matters to people has completely shifted as Americans stay home in response to the COVID-19 pandemic. Digital media companies are quickly evaluating what’s doing well or falling flat and adjusting their content production strategies. They’re also figuring out how to produce video content and replace live events as their employees […]
Fresh off the acquisition of PopSugar last October, Group Nine Media vowed to turn a profit in 2020 – putting Chief Revenue Officer Geoff Schiller, a PopSugar transplant, in charge of finding the advertising dollars that will bring the media organization into the black. A good amount of those dollars will come from video advertising. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Back In The Black Group Nine Media will turn a profit in 2020, CEO Ben Lerer shared Wednesday morning at a press breakfast. The crop of disciplined, profit-focused executives that came along with GroupNine Media’s acquisition of PopSugar at the end of last year […]
Change seems constant in the media business. A chain of digital media consolidations in 2019 has created new scaled players: Group Nine Media and PopSugar; Refinery29 and Vice Media; and Vox Media and New York Media. Besides a greatly transformed competitive landscape, 2020 will see publishers wrestling with new challenges. Privacy and regulation, for instance, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Twitter Oops Twitter used emails and phone numbers provided by users for two-factor authentication – when you provide a backup security contact to catch any improper account logins – for advertising purposes. Specifically, emails and phone numbers were used for Tailored Audiences campaigns, Twitter’s […]
