In today’s newsletter: Google Demand Gen is the industry’s latest over-attribution controversy; data from third-party brokers might not be worth it; and The Trade Desk launches a CTV operating system.
At the Next TV Summit in New York City on Tuesday, legacy TV companies and the technology providers that serve them pushed back against an early eulogy for broadcast television. As old players reinvent themselves and new ones join the scene, TV distribution is coming full circle — broadcasters are focused on getting their network signals to stream on mobile devices and connected TV (CTV).
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amped Up In the wake of Nielsen losing its Media Rating Council accreditation for National and Local TV ratings, measurement companies like Comscore and VideoAmp are maneuvering to take advantage. But when it comes to cross-platform measurement as an alternative currency, VideoAmp has the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hola, Jellyfish Indie agency Jellyfish expanded its tentacles in Latin America on Wednesday with the acquisitions of digital media companies Reamp and San Pancho. This marks the latest move by Jellyfish to grow into a global network. The price tags weren’t disclosed, but Jellyfish’s workforce grew […]
Google is adding advanced TV buying capabilities to its demand-side platform, DoubleClick Bid Manager (DBM). For the first time, Google will connect its ad tech to addressable TV inventory through its broadband and TV service, Google Fiber. Google will also support local market TV buys in DBM through a partnership with WideOrbit, as well as […]
