“Alexa, find my consumers.” Brands are trying to crack the code on voice as automated home assistants take root in American homes. Voice is sure to be a big topic again at CES this year, as marketers descend on Las Vegas on Tuesday to learn about the latest trends in consumer technology. While speech recognition […]
Burger King’s stunt to activate Google’s Home device with a 15-second TV spot is the first deliberate attempt by a brand to tie paid media with voice-activated search, raising questions about how brands should approach advertising on smart home devices. On Wednesday, the quick-serve restaurant ran a commercial in which an employee asks, “Okay, Google, […]
