Google AdSense

In today’s newsletter: Google AdSense publishers are in crisis; Apple is fighting antitrust suits in the UK and the US; and Sherwood Media has a post-SEO strategy.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Making An Impression Starting early next year, Google AdSense publishers will see their payouts switch from a per click metric to per impression, the first change to its revenue sharing model in 20 years.  Paying per impression is the industry standard for how […]

Agentio will use its funding to grow its headcount and expand its platform – which is currently only compatible with YouTube – to other media channels, including Twitch, Discord and Snapchat.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What Could Possible Go Wrong? Elon Musk was a splashy late get for the POSSIBLE marketing conference in Miami next week.   He’s a major draw, but he comes with risks, as some brand leaders are concerned about Musk’s participation, Semafor reports.  In previous […]

Spreaker is returning to its roots by allowing small independent creators to sign up for free, the podcast platform announced Friday. The move is part of Spreaker’s strategy to become the Google AdSense of the podcasting world.

Chrome Unboxed, which started in 2015 as a YouTube channel for unboxing videos featuring Google’s Chromebook products, is emblematic of the early struggles upstart publishers have in monetizing their content. Its path to ad-supported profitability shows there’s still hope for the little guys in digital media.

Fireside’s platform allows creators to distribute content across a range of media channels, including social media, CTV and podcasts, and monetize it how they see fit. Fireside recently partnered with influencer management firm Slash Management to create Slash Studios, a Fireside network dedicated to content that brings audiences behind the scenes of talent management and social media star making.

Advertisers love a captive audience, and there are few audiences more captive than mass-transit riders. So it was perhaps inevitable that Intel-owned urban mobility app Moovit would launch an ad platform. Moovit’s advertising service is live for advertisers in Latin America, Italy and Israel, and the company plans to roll it out everywhere its app is used.

What happens when your main monetization partner starts flagging your content as spam? Freecycle turned to header bidding to reduce its reliance on Google AdSense, but the company’s one-person engineering team had trouble managing the header-bidding system and the constant stream of Prebid updates on top of web development duties. So, after a 70% drop in ad revenue, Freecycle handed its digital ad business over to PubWise’s managed service.

Web publishers using Google’s AdSense program will get new ad formats and better tools for optimizing ads on their sites in coming months and years, Google’s ad chief promised Monday. Susan Wojcicki, Google’s senior vice president of advertising and commerce, hinted at the improvements during a live video Google Hangout on Tuesday celebrating the official […]